Monday, July 31, 2006

Individuals ready for identity empowerment

A call to all identity visionaries, entrepreneurs and existing providers, stop all your technical to technical - business to business conversations and focus all that energy and talent on giving the individual the power to create their own identity. Let the individual users create the market, we will move faster, wider and thus create the environment for an explosion of innovation in this new market place.

Have the courage to take this path. Show leadership.

Sunday, July 30, 2006

The empowerment industry

A whole new industry is going to form around empowering the individual. These businesses will provide indentity services, attention services, tools etc. The common nature of all will be that their goal will be to listen to the individual and to deliver the empowerment they need. It is highly unlikely that these businesses will be able to stride both empowering the individual and provide services to another business entity.

It is not because there services won't touch other businesses, they will do, many, maybe many more than exist today but that interaction will come from the empowered individual selecting to engage with a business to serve their demands.

Empower the individual

I have put together this set of picture to illustrate my view on what empowering the individual is about.


Wednesday, July 26, 2006

Center of the universe = The individual

That is the individual, living, breathing and real.

Not, a windows operating system.
Not, an attention operating system.
Not, an identity management operating system.

Us as individuals will tell what mix of the above and other services and tools we require. This will give the suppliers of such services the empowerment to do what they have to do deliver the demand.

I don't believe this world hardly even exists today. As for tomorrow? It will be the norm.

Pinko marketing = telling the truth

Tara Hunt gave a thoughtful presentation at the Attention Trust last night. What is PinkoMarketing? To me it is all about telling the truth. Tara sets out 5 guiding rules/principles guiding this new era of marketing:

1. Listening, listen to your customers, no out bound messages required whether they be advertisements on television, online or email etc.

2. Be community advocates, help your customers by listening to their feedback by participating with them

3. 100% authenticity, live with the highest of ethics

4. Think small, customers in the end of the day are individuals

5. Open source principles, empowering of individuals, no silos of data, no wall gardens to restict information flowing to the customer.

Tara is giving inspiring leadership as we enter this new era of honest information.

Wednesday, July 19, 2006

P to T to B, NOT TtoT + BtoB Identity empowerment

I have been soaking in all the information I can on where the world is with IDENTITY management. I am greatly encouraged that there is lots going on and it only seems a matter of time before empowered individuals have control over their identity online and on land.

Encouraged that there is a lot of individuals passionate about making this service real and the amount of technical brainpower being applied is vast. I may be calling this wrong based upon my limited involvement in meetings on the subject but I feel all the technical chat is taking our eye of the individual. As the technical chats then evolved to business-to-business chats, e.g. OK, we agree this ABC protocol, then your business and my business will adhere to that standard and then that will open up value to the end user.

I agree such chats are necessary in creating a new service but I feel this strategy is too disconnected from the end user, or individuals that are seeking to manage their identity for themselves.

Here is what I would like to see more of: Individuals are the starting point. We are demand the convenience and the promise of more personalised services and control our identities is a path we want to pursue to get to that value. The demand is here and now but what are we doing with it today? Nothing? We have to wait for until all the TtoT (technical to technical) stuff has been worked out and then for the businesses to act upon those changes. We are dis-empowering individuals from getting directly involved. I feel we could have a much stronger market adoption time line if we get individuals more involved today.

Here is a suggestion: The browsers all offer to remember our identity e.g. usernames and passwords. Why can we not release an identity service that is controlled by the individuals not the browser company today? The service would provide the 'glue' that would automate my log in to all the website I use today. OK, that's the win, no release of personalised information to the website to invite a personalized service as the standard are not complete at that level.

So, in connection with the individual use of the service we can aggregate the user power for website of share interest e.g. at and that will show them that XX thousands of people are expressing demand. This will force change at the speed of the individual i.e. true demand and not of those of the technical standards or business deals. This expression of demand is missing for the current market I feel. If I am wrong please send me link to the sites that provide me with this expression of my empowerment.

Monday, July 17, 2006

Expectations & future mind warfare

How do we decide what we are going to do in the next second, minute, hour, day, tomorrow, weekend, next week, year in year out until the next second does not appear?

I think it will take the whole lifetime of this blog to answer but I want to focus on the role Advertising plays in the context of the question above.

My economics studies taught me there were two type of advertising, 1. Provide product/service information to the market, 2. Provides information to persuade demand to choose between products/services. If I recall rightly, the hypothesis is that the second adds no economics value to the wider economy, infect it could be argued it will reduce the size of the overall economy as scarce resources are allocated to create no.2 type advertising, labor, capital, natural resources and time.

By way of a sweeping generalization most income from Internet businesses is in the form of ad's. Well, those are the revenues I am going to focus on. Ad sense, introduced by google, on one hand can be seen as the savour of the Internet economy, a way has been found to make an internet business sustainable, more than that it is a corner stone of an investment portfolio with its Fortune 500 status. Question, is ad sense and the others, yahoo, msn, myspace etc. offering type 1 or type 2 advertising?

It's type 1. Millions upon millions of clicks on ads up to billions of dollars of revenue therefore, it must have provided the individuals with information that they were looking for.

It's type 2. These product/services are already 'real' and are competing for the right to be consumed. In short, they are adding to the cost of other individuals products and diverting scarce resources away from the 'fathering of mankind'.

Both right?

I feel the answer lies in the hands in each and every individual. Do you set out with the goal of building an experience you have aleady envisioned or are you at the mercy of others to influence the future decisions forming in your mind? If you can be persuaded to change via ads is that alright? Even if you know what you are seeking to create, ads can still provide information that will help you create the unique experience you would not be able to create on your own.

Individual empowerment and control suggests and I am of the opinion that type 2 advertising will soon disappear from economic models. What does this mean for ad based businesses? They will go out of business right? Could do, but the smart ones will realize they are in the individual empowering business and the ad income was a stepping stone route they chose to take along the way. The years ahead will tell if that evolution can be made or will a new start ups, pure to the individual empowerment vision arrive and take over?

Individuals will decide.