A whole new industry is going to form around empowering the individual. These businesses will provide indentity services, attention services, tools etc. The common nature of all will be that their goal will be to listen to the individual and to deliver the empowerment they need. It is highly unlikely that these businesses will be able to stride both empowering the individual and provide services to another business entity.
It is not because there services won't touch other businesses, they will do, many, maybe many more than exist today but that interaction will come from the empowered individual selecting to engage with a business to serve their demands.