Wednesday, July 19, 2006

P to T to B, NOT TtoT + BtoB Identity empowerment

I have been soaking in all the information I can on where the world is with IDENTITY management. I am greatly encouraged that there is lots going on and it only seems a matter of time before empowered individuals have control over their identity online and on land.

Encouraged that there is a lot of individuals passionate about making this service real and the amount of technical brainpower being applied is vast. I may be calling this wrong based upon my limited involvement in meetings on the subject but I feel all the technical chat is taking our eye of the individual. As the technical chats then evolved to business-to-business chats, e.g. OK, we agree this ABC protocol, then your business and my business will adhere to that standard and then that will open up value to the end user.

I agree such chats are necessary in creating a new service but I feel this strategy is too disconnected from the end user, or individuals that are seeking to manage their identity for themselves.

Here is what I would like to see more of: Individuals are the starting point. We are demand the convenience and the promise of more personalised services and control our identities is a path we want to pursue to get to that value. The demand is here and now but what are we doing with it today? Nothing? We have to wait for until all the TtoT (technical to technical) stuff has been worked out and then for the businesses to act upon those changes. We are dis-empowering individuals from getting directly involved. I feel we could have a much stronger market adoption time line if we get individuals more involved today.

Here is a suggestion: The browsers all offer to remember our identity e.g. usernames and passwords. Why can we not release an identity service that is controlled by the individuals not the browser company today? The service would provide the 'glue' that would automate my log in to all the website I use today. OK, that's the win, no release of personalised information to the website to invite a personalized service as the standard are not complete at that level.

So, in connection with the individual use of the service we can aggregate the user power for website of share interest e.g. at and that will show them that XX thousands of people are expressing demand. This will force change at the speed of the individual i.e. true demand and not of those of the technical standards or business deals. This expression of demand is missing for the current market I feel. If I am wrong please send me link to the sites that provide me with this expression of my empowerment.

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