That is the individual, living, breathing and real.
Not, a windows operating system.
Not, an attention operating system.
Not, an identity management operating system.
Us as individuals will tell what mix of the above and other services and tools we require. This will give the suppliers of such services the empowerment to do what they have to do deliver the demand.
I don't believe this world hardly even exists today. As for tomorrow? It will be the norm.